Barbie + Tynker Coding Experience

I co-designed with Tynker a mini-course curriculum that ties visual coding concepts to six of Barbie’s careers. The goal was to expose 1M kids to coding in one year. There are now over 4 million user visits and 16.7 million module completions.

I also art directed the project, making sure it was on brand, inclusive and fun. The partnership brought STEM into the Barbie brand and led to the 2018 Robotics Engineer Career of the Year doll featuring Tynker on the package.