Doodat Design

Work @ Mattel

Selected tech-integrated product design. Click any project for the full gallery.

Hello Barbie® HologramHello Barbie® Hologram

Hello Barbie® Hologram

I co-invented Barbie® Hologram, the first customizable digital holographic friend for little girls. This video chatbot uses kid-friendly voice recognition and a Barbie personality text to speech cloud service to bring Barbie to life like never before. Motion captured video is projected onto angled clear acrylic to create the illusion of a hologram. I designed the user interface and play experience and oversaw the industrial design.

See the project → 7 images · 3 videos

Barbie + Tynker Coding ExperienceBarbie + Tynker Coding Experience

Barbie + Tynker Coding Experience

I co-designed with Tynker this mini-course curriculum that ties visual coding concepts to six of Barbie’s careers. The goal was to expose 1M kids to coding in one year. Currently, there are over 4 million user visits and 16.7 million module completions. I also art directed the project and made sure it was on brand, inclusive and fun!

See the project → 5 images · 1 video

Barbie® Dream Horse™Barbie® Dream Horse™

Barbie® Dream Horse™

This robotic horse has 5 touch sensors, 4 tactile switches, 3 motors, 2 microphones, and a speaker. I did the industrial design and designed the play experience, which was conveyed to the assembly language programmer through flow charts.

See the project → 7 images · 3 videos

Barbie® Hello Dreamhouse™Barbie® Hello Dreamhouse™

Barbie® Hello Dreamhouse™

This cloud-connected dollhouse uses Automatic Speech Recognition (ASR) to drive audio, lights, and motors that make the elevator go up and down, open the doors and turn the stairs into a slide.

I designed the play experience, which was based in story play and represented through flow charts. I also created a process to show programmers how to code the RGB LED light shows to align with the different themed music.

See the project → 7 images · 1 video

Barbie® Photo Fashion™ DollBarbie® Photo Fashion™ Doll

Barbie® Photo Fashion™ Doll

If you can picture it, Barbie can wear it! I invented and designed this doll with an embedded camera, display, and filters. This was awarded a US Patent. Girls can instantly design graphic T’s, and customize further with accompanying software. Photo filters before Snapchat!

See the project → 9 images · 1 video

Earlier work at Mattel

Click any image for more detail.