Resume

Doodat Design · Founder & Principal

• Circuit Explorer · Educational Insights. Turned an inventor’s idea into a STEM building system that lets kids learn about circuits by building. Developed the story, product lineup, and visual direction. A Parents Best of Toy Fair 2020 pick and part of The Toy Insider’s STEM 10.
• Interactive Magical Dobby and PeekaRoo · Spin Master. Directed the interactive design for Dobby and developed the play pattern and content for PeekaRoo.
• Little Baby Bum · Little Tikes. Designed how preschoolers would play with the toys, developed content and sound, and coordinated approvals with Moonbug Entertainment.
• Baby Einstein · Disney Consumer Products. Developed brand direction and guided licensees on infant toys and gear.
• EA Voice Command · Electronic Arts. Led design and development for a line of sports toys that brought elements of video games into physical play.

Mattel · Senior Design Manager & Principal Designer

Led and coached a team of eight designers on Barbie Mainline. In Advanced Concepts (2012–2018), worked with designers, engineers, and manufacturing partners on new ways to play across Barbie and Monster High.

• Invented and designed Barbie Photo Fashion Doll so kids could display their own photos on Barbie’s outfit. The invention earned a U.S. patent and the doll received an Oppenheim Toy Portfolio Platinum Award.
• Designed the story-based play and voice interactions for Barbie Hello Dreamhouse, where kids could ask the house to do things like throw a dance party.
• Co-designed the Barbie + Tynker coding curriculum and art-directed activities built around six of Barbie’s careers.

O3 Technologies · Chief Design Officer

Led OxiBox and OxiMop from concept through production, working with engineers and factories on materials, tooling, and quality.

Earlier roles

Design and product development roles at Virtually Amazing Studios, JRL Enterprises, and Hasbro.

B.S. in Industrial Design

Arizona State University