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Inventor and Product Design Leader turning complex technology into intuitive, joyful products people love.

I design products that harness the power of play and transform emerging technology into intuitive, engaging experiences.

 

As an inventor, entrepreneur, and design leader, I create interactive consumer products that connect imagination, storytelling, and technology. My work spans global brands including Barbie, Disney, Little Tikes, Electronic Arts, and Baby Einstein, turning ambitious ideas into products that reach real customers.

 

I’m known for seeing the big picture—building the right teams, aligning strategy with design, and guiding projects from early concept through manufacturing. Whether leading product innovation, shaping creative direction, or mentoring design teams, I focus on turning strong ideas into products that succeed in the market.

 

I also partner with companies to uncover new opportunities through research, collaborative ideation, and customer-centered product development. Together, we turn promising ideas into products people love.

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Some Companies that I've worked with

TESTIMONIALS

"Tracy can take the 50,000 foot view and then roll her sleeves up and then drop down to 5000 feet to get it done. I cannot wait to work with her again!"

—  Jason Avery, VP Tech Toy Design, MGA Entertainment

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