Inventor and Product Design Leader turning complex technology into intuitive, joyful products people love.

I design products that harness the power of play. I start with how people play and use storytelling and technology to build on what makes the experience engaging.

As an inventor, entrepreneur, and design leader, I’ve created interactive consumer products for brands including Barbie, Disney, Little Tikes, Electronic Arts, and Baby Einstein. I’m known for seeing the big picture, bringing the right people together, and guiding projects from early concept through manufacturing.

I partner with companies to uncover new opportunities through customer research, explore ideas with their teams, and turn promising concepts into products people love.

My Skills My Work

Some Companies that I've worked with

TESTIMONIALS

“Tracy is creative and able to work to tight deadlines. She is a joy to work with and always gives full value.”
— Nolan Bushnell, Atari Founder, CEO in stealth mode

“This forward thinking designer is a problem solver, an advocate for change, and a sponge when it comes to new ideas.”
— Carrie Buse, Head of Design - Future Lab, Mattel, Inc.

“Tracy can take the 50,000 foot view and then roll her sleeves up and then drop down to 5000 feet to get it done. I cannot wait to work with her again!”
— Jason Avery, VP Tech Toy Design, MGA Entertainment

“She does not shy away from the impossible.”
— Natalie Zigal, Barbie Advanced Concepts Design, Mattel, Inc.

“Tracy is creative, imaginative and very smart, with exceptionally strong design skills in real and virtual worlds. And she's fun to work with!”
— Nancie Martin, Tell My Story Principal

“She's a talented and creative problem solver who lifts up the people around her. She makes every product and person she works with better.”
— Julee Shapiro, Sr. Manager, Mattel, Inc.