I understand play and the process of innovation.  

And I make things that never existed before.


I'm an inventor and designer who has created interactive and integrated branded products for many of the world's most recognized children's brands, including Barbie, Disney, Little Tikes, Electronic Arts, and Baby Einstein. I'm an entrepreneur and see the big picture, but can also zoom in to create and manage design processes and mentor designers. 

I'll help your company uncover opportunities for new business growth through customer-focused concept development, design management, and brainstorm facilitation.  


Some Companies I've worked with


"Tracy can take the 50,000 foot view and then roll her sleeves up and then drop down to 5000 feet to get it done. I cannot wait to work with her again!"

—  Jason Avery, VP Tech Toy Design, MGA Entertainment

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